Global Fitness Report

FITNESS TRENDS THAT FUEL GROWTH

The Global Fitness Report uncovers what fitness consumers want,

the barriers and motivations shaping their decisions, and the trends driving growth.

The Les Mills Global Fitness Report reveals what modern members want, where they need more support and the trends driving participation:

54% of consumers want to try new workouts and ways to get fit

94% of members say the gym is among the most important tools in their wellness toolkit

Only 1 in 10 consumers prefer AI workout guidance over human coaching

of people are more likely to work out if where they are exercising has a good vibe

Find out what moves 10,000 fitness consumers in the Global Fitness Report.

Whether you’re planning a strategy to win more members, or you want to deepen engagement with the ones you already have, the 2026 Global Fitness Report is essential reading.

Download the report now and find out what motivates fitness consumers, what they’re up against and explore fresh insights on two of the industry’s hottest topics: Strength and Wellness.

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