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WANT THE TRENDS SHAPING FITNESS IN 2026?
Download the 2026 Global Fitness Report and discover:

  • Member motivations and barriers: Understand what drives members — and what holds prospects back.
  • Retention drivers and conversion tactics: Learn what keeps members loyal and turns prospects into joiners.
  • Growth levers and support needs: Pinpoint where your club can grow and where fitness fans need extra help.
2026 Global Fitness Report
UNLOCK MVPs: MOST VALUABLE PARTICIPANTS
Do you know who your club’s MVPs are?

Explore insights from 2.6 million member journeys to uncover the activities that deliver standout results and learn why MVPs:


  • Visit their club 65% more than other members
  • Are 88% more likely to still be active after 12 months
  • Stay with their club 39% longer than other members
  • Have a 27% higher lifetime value (LTV) than other members*
MVP Report Mock Up
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GROWTH GUIDE
Transform your studio into an engine for growth with a
step-by-step guide of how to do it.
Instructor lifting weights
HABIT STUDY GUIDE
Set your members up for long-term success and discover tactics to boost new member attendance by 200%**
Instructor adjusting microphone
INSTRUCTOR RECRUITMENT REPORT
Uncover key insights around barriers and motivations, and get sure-fire strategies for attracting Instructors to your facility.
LES MILLS INNOVATION COLLECTION
LES MILLS INNOVATION COLLECTION
TAP INTO THE POWER OF FITNESS TRENDS

Shaped by the latest fitness trends, the LES MILLS Innovation Collection™ delivers cutting-edge
workouts that keep your members inspired and your club future-ready.

+ Offer members science-backed workouts that are fast and easy to launch
+ Tap into trending workouts across Strength, Sculpt and Mind-Body
+ Instructors benefit from the fastest-ever route to certification
TALK TO US
Fill out the form and one of our team members will be in touch
By submitting this form, you accept the Terms and Conditions.
*MVPs: The New Power Players in Club Growth

**Les Mills Lab and Iowa State University

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